Official Gazette

2022 - 8 - 24

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Image courtesy of "The Gazette"

Piece of History: Marketing electricity (The Gazette)

Perhaps the person most responsible for selling electricity in its early days to Cedar Rapidians was Louise Hathaway.

[History](https://www.thegazette.com/history/) Aug. 16, 2022 6:00 am [History](https://www.thegazette.com/history/) Aug. 9, 2022 6:00 am [Iowa Football](https://www.thegazette.com/iowa-football/) Aug. Every detail of the mock home was designed to use psychology and sales techniques to get women excited about using electricity. As The Gazette put it in a Feb. In the summer of 1909, Hathaway was hired as a temporary stenographer for Sutherland Dows, president of Iowa Railway and Light Corp.

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