Chinese actor Li Yifeng

High-profile Chinese actor Li Yifeng, who is the face of Prada, Panerai, and Remy Martin, has been arrested by the Beijing police on charges of “soliciting ...

At the news, young fans rushed to post their purchase receipts in the comment section and so express their gratitude and support for the label’s choice. The fan economy here is one of the most active in the world. China’s expanding scrutiny of its celebrity culture has serious implications for luxury groups’ marketing efforts in the mainland.

Li Yifeng, one of China's most popular actors, was arrested by police in Beijing, state media say.

Many in China have compared the arrest of Mr Li to that of Mr Wu in July 2021 for suspected rape. Within 24 hours, the statement had been deleted on Sina Weibo. Li Yifeng, also known as Evan Li, is a household name and hugely popular in China, with 60 million followers on the country's Twitter-like Sina Weibo platform. Striking what some might see as an ironic note, it reported he had been dropped as promotional ambassador for China's highest prosecuting agency, which had removed a music video of his from its channel. News of Li Yifeng's arrest comes amid a climate of anger about the ill-treatment of women in China, including the [China Daily said the actor had been "cancelled"](https://www.chinadaily.com.cn/a/202209/12/WS631ebbd0a310fd2b29e77252.html) after being placed in administrative detention on solicitation charges.

Chinese actor Li Yifeng, who played former Communist Party leader Mao Zedong in a 2021 movie, was detained recently by Beijing police on suspicion of ...

But there are finally signs that prices in the used car market may have peaked. stock markets also climbed higher. [S&P/TSX composite up more than 200 points, U.S. filmmaker Jackie Torrens explores decades-old mystery in new documentary](https://atlantic.ctvnews.ca/n-s-filmmaker-jackie-torrens-explores-decades-old-mystery-in-new-documentary-1.6065814) Although Apple announced that the upcoming iPhone 14 and 14 Pro models in the U.S. The U.S. 19 honouring her lifetime of devotion and steadfast service. [Canada](https://www.ctvnews.ca/canada) [Update into probe of alleged hit-and-run at B.C. Secretary of State Antony Blinken said on Monday. Mary Simon and the prime minister, Ralph Goodale will be one of three 'official mourners' from Canada. Preparations for Queen Elizabeth II’s funeral are underway in London as Britain mourns the passing of its longest-reigning monarch. CCTV said it confirmed the person is Li Yifeng.

Chinese actor Li Yifeng has been dropped from several luxury brands, including Prada, after being arrested by Beijing police for “soliciting prostitutes” on ...

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As the swirl of a prostitution scandal continues to grow over Chinese star Li Yifeng, more institutions have severed their cooperation with him.

The incident shows the country's determination to investigate and punish all kinds of illegal activities in the field of entertainment, a netizen commented. Otherwise, they will be lost in the ruins and suffer a backlash from their own "popularity," read many comments. "It should be noted that soliciting prostitutes involves teenagers under the age of 14, or people who knowingly suffer from syphilis, gonorrhea and other serious sexually transmitted diseases, constitutes a crime." As public figures, famous actors' words and actions are under the spotlight of people from all walks of life, their actions will have an impact on society, China TV Artists Association said in a statement issued on Monday concerning Li's scandal. Following the incident, at least 11 brands including Zhenguoli under Mengniu, Prada, Luk Fook Jewelry, Panerai, Sensodyne and Remy Martin have announced the termination of their partnership with Li. As the swirl of a prostitution scandal continues to grow over Chinese star Li Yifeng, more institutions have severed their cooperation with him.

International brands are severing ties with Chinese actor and singer Li Yifeng after he was arrested for soliciting prostitutes.

In the meantime, brands can conceptualise possible scenarios to devise a general action plan that can be employed if needed. Done swiftly and appropriately, a response to such incidents can be an opportunity for growth in market value. Another approach is to draw up a highly-detailed contract with strong moral clauses and a establish a clear exit plan. Since then, other brands including L’Oréal, RemyMartin, Asics and Budweiser have also ended business relations with the celebrity. The Chinese star was detained on September 11 for soliciting prostitutes on multiple occasions. A wave of international brands are currently severing ties with Chinese actor and singer Li Yifeng.