Patagonia

2022 - 9 - 15

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Image courtesy of "The Washington Post"

Patagonia founder gives away company: 'Earth is now our only ... (The Washington Post)

Ownership of Patagonia has been transferred to a trust that was created to protect the company's values and mission as well as a nonprofit organization.

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Patagonia to redistribute profits to environmental and social causes (edie.net)

Patagonia, which has been a private company since it was founded in 1973, has announced plans to allocate all profits that are not re-invested back into the ...

Ayana Elizabeth Johnson, who sits on Patagonia’s board, said businesses “can’t continue to adhere to the prevailing economic model” if the climate and nature crises are to be solved and social issued tackled. Chouinard has stated that the decision to go further, creating the Trust and Collective today, was taken to frame Earth as the company’s only shareholder. Those overseeing the Trust will vote to ensure the company actions are aligned with its stated commitments on environmental and social impact.

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Image courtesy of "CNBC"

Patagonia founder just donated the entire company, worth $3 billion ... (CNBC)

Moving forward, Patagonia's profits that are not re-invested into the business will be donated to a group of nonprofit organizations fighting climate ...

Patagonia expects to generate and donate about $100 million annually depending on the health of the business. After informing its employees on Wednesday about this move, the company updated its website to state that "Earth is now our only shareholder." It will be overseen by members of the family and close advisors. Even public companies with good intentions are under too much pressure to create short-term gain at the expense of long-term vitality and responsibility. Another path was to take the company public. One option was to sell Patagonia and donate all the money.

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Image courtesy of "BBC News"

Patagonia: Billionaire boss of fashion retailer gives company away (BBC News)

The billionaire founder of the outdoor fashion retailer Patagonia says he has given away his company to a charitable trust. Yvon Chouinard said that under a ...

Mr Chouinard is not the first entrepreneur to give wealth away. Instead, the Chouinard family, which always owned the company, has transferred it to two new entities. But he said both options would have meant giving up control of the business.

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Image courtesy of "NPR"

The founder of Patagonia is giving his company away to help fight ... (NPR)

Patagonia founder Yvon Chouinard says he will give his company over to a trust, with future profits being donated to causes fighting climate change.

"Even public companies with good intentions are under too much pressure to create short-term gain at the expense of long-term vitality and responsibility." The other option was to become a publicly traded entity. He added, "Instead of extracting value from nature and transforming it into wealth, we are using the wealth Patagonia creates to protect the source.

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Patagonia founder gives away company to save planet (Manila Bulletin)

NEW YORK, United States — The founder of outdoor retailer Patagonia, known for his environmental stances, announced Wednesday he has given away his company ...

One option was to sell Patagonia and donate the money. Company profits will also be donated to the nonprofit. He added: “As we began to witness the extent of global warming and ecological destruction, and our own contribution to it, Patagonia committed to using our company to change the way business was done.”

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Image courtesy of "The Japan Times"

Patagonia founder gives away the company to help fight climate ... (The Japan Times)

Rather than selling the company or taking it public, Yvon Chouinard and his family have transferred their ownership of the $3 billion brand to a specially ...

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Image courtesy of "Financial Times"

Patagonia founder hands company to trust to tackle climate crisis (Financial Times)

Yvon Chouinard expects outdoor clothing group to give $100mn a year to environmental causes.

[Purchase a Print subscription for 11,12 € per week You will be billed 107,91 € per month after the trial ends](https://subs.ft.com/spa3_uk3m?segmentId=461cfe95-f454-6e0b-9f7b-0800950bef25&utm_us=JJIBAX&utm_eu=WWIBEAX&utm_ca=JJIBAZ&utm_as=FIBAZ&ft-content-uuid=18b65e37-945a-4237-ae48-31ab1906ec58) [Purchase a Digital subscription for 6,64 € per week You will be billed 39 € per month after the trial ends](https://subs.ft.com/spa3_digital?ft-content-uuid=18b65e37-945a-4237-ae48-31ab1906ec58) [Purchase a Trial subscription for 1 € for 4 weeks You will be billed 65 € per month after the trial ends](/signup?offerId=41218b9e-c8ae-c934-43ad-71b13fcb4465&ft-content-uuid=18b65e37-945a-4237-ae48-31ab1906ec58)

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Who is Patagonia founder Yvon Chouinard and what will happen to ... (Fortune)

Yvon Chouinard, the founder of Patagonia, has put the entire stake in the company into a trust and nonprofit that will focus on combatting climate change.

(This will stay as part of the business model even under the new ownership changes, Patagonia said in a statement.) In response, he introduced new aluminum chockstones, called Hexentrics and Stoppers, which cannibalized the sales of pitons and led to the further success of his business. Economists of this school believe that without the incentive to maximize shareholder returns, businesses wouldn’t succeed and might lose focus. The Holdfast Collective will distribute an annual dividend from any cash that is not reinvested in Patagonia to fight the environmental crisis, protect undeveloped land around the world, and advocate for causes and candidates in politics. Patagonia’s entire voting stock, which was once held by the Chouinard family and only represents around 2% of overall shares, was placed in a newly established entity known as the Patagonia Purpose Trust. He notes that shareholder capitalism thinks goals other than profit will confuse investors. In his youth, he reportedly lived out of his car and ate damaged cans of cat food. Under the new model, Patagonia will—like a typical business—continue to seek to maximize its profits and compete with other outdoor clothing retailers. He founded Patagonia in 1973 to reflect his idealistic priorities, and was a first mover in sustainability and stakeholder capitalism. “What a disaster that would have been,” wrote Chouinard. Today he can be found in his modest homes in Ventura and Jackson Wyoming, wearing raggedly old clothes, driving a Going public would still allow Chouinard to sell off his shares and donate the proceeds to charity, but that would leave the direction of the company to the public market.

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Image courtesy of "PRNewswire"

Patagonia chooses Naia™ Renew ES for its low-impact line of work ... (PRNewswire)

PRNewswire/ -- Eastman, maker of Naia™ Renew sustainable fibers and yarns, announces that it has collaborated with Patagonia® to offer a limited run of...

With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. It's a future-focused fiber made with the next generations in mind — one that doesn't compromise on the quality of the garment or the health of our planet." Naia™ Renew ES is made from a combination of molecularly recycled waste material (40%), recycled cellulose (20%) and renewable wood pulp (40%). Patagonia's Workwear line is a Fair Trade line of apparel made for people who work hard daily to make the planet a better place to live, perform and produce. Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. Furthermore, Eastman has partnered with Canopy to demonstrate its ongoing commitment to sustainable forestry management. "Patagonia has always been a company that chooses its fibers carefully and responsibly," said Ruth Farrell, Eastman textiles general manager. Eastman has aligned its entire forestry supply chain with Forest Stewardship Council® (FSC®) sourcing standards, including controlled wood procedures. The remaining 40% recycled content* comes from Eastman's cutting-edge molecular recycling technology that breaks down hard-to-recycle waste materials like plastic packaging and old carpet into fundamental building blocks to produce the acetic acid used to make cellulose acetate yarn and fiber. Eastman holds FSC® (C140711) and PEFC™ Chain of Custody certifications, and all its suppliers hold internationally recognized forestry certifications as well. This innovation is made possible through Eastman's continuous efforts to collaborate with eco-conscious partners throughout the value chain. Named for its enhanced sustainability, Naia™ Renew ES is made with 60% recycled content.

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Image courtesy of "CNBC"

Why Patagonia's billionaire founder gave away his $3 billion ... (CNBC)

Yvon Chouinard, the billionaire founder of outdoor apparel maker Patagonia, is giving his $3 billion company away for a greater cause: fighting climate ...

[recognized Patagonia](https://www.unep.org/news-and-stories/press-release/us-outdoor-clothing-brand-patagonia-wins-un-champions-earth-award) for its commitment to environmental sustainability and advocacy. The company, which Chouinard founded in 1973, is worth $3 billion, [according to the New York Times.](https://www.nytimes.com/2022/09/14/climate/patagonia-climate-philanthropy-chouinard.html) "Despite its immensity, the Earth's resources are not infinite, and it's clear we've exceeded its limits," Chouinard wrote on Wednesday. As part of those efforts, Patagonia sources eco-friendly clothing materials and annually donates 1% of its total sales to grassroots activists. [net worth](https://www.forbes.com/profile/yvon-chouinard/?list=rtb/&sh=2a3f5d474fb5), as of Thursday morning. He was also a craftsman who made climbing gear and apparel for himself and his friends. In the 1960s, he was a pioneering rock climber in California who lived out of his car and ate damaged cans of cat food he purchased for 5 cents apiece, the Times reported. We needed to find a way to put more money into fighting the crisis while keeping the company's values intact." We can save our planet if we commit to it." "The Patagonia Purpose Trust ... The two entities will ensure that all of Patagonia's profits go toward combating the climate crisis and protecting undeveloped land across the world, the company announced on Wednesday. [expects](https://www.patagoniaworks.com/press/2022/9/14/patagonias-next-chapter-earth-is-now-our-only-shareholdera) to generate and donate roughly $100 million in profits annually, depending on the health of the business, the company said.

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Image courtesy of "Bloomberg"

Patagonia Has No More Owners (Bloomberg)

Also everything at Twitter is securities fraud, SPAC buyback tax and a Rick's Cabaret insider sale.

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Image courtesy of "The Guardian"

Yvon Chouinard – the 'existential dirtbag' who founded and gifted ... (The Guardian)

Self-proclaimed craftsman built outdoor clothing company to help climbers and offer 'enjoyable' working conditions.

We all had to come to work on the balls of our feet and go up the stairs two steps at a time. We wanted to have a job where we would be allowed to do that. He kept wearing the top – which was azure blue with two red and one yellow stripes – when back in the US, and his climbing friends asked where they could get one. Some years he spent more than 200 nights sleeping outside, and claims not to have owned a tent until he was almost 40. One year he spent weeks in the Rockies surviving on a case of 5¢ cans of tuna cat food mixed with oatmeal, potatoes, “ground squirrel, blue grouse, and porcupines assassinated à la Trotsky, with an ice axe”. While many people daydream of achieving a nine-zero fortune, for Chouinard it was a sign he had failed in his life’s mission to make the world a better and fairer place. Refusing to let it go, the reporter tried again saying Chouinard was a “very successful businessman” and “somewhere along the way you must have wanted to be a businessman”. All I ever wanted to be was a craftsman.” “I almost always got my limit of 10 lobsters and five abalone.” “Earth is now our only shareholder,” Chouinard, 83, said in a message to staff and customers. The pitons proved very popular with his friends and other climbers. “Being a dirtbag is a matter of philosophy, not personal wealth.

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Image courtesy of "The New York Times"

Patagonia Founder Gives Away the Company to Fight Climate Change (The New York Times)

A half century after founding the outdoor apparel maker Patagonia, Yvon Chouinard, the eccentric rock climber who became a reluctant billionaire with his ...

Some experts caution that without the Chouinard family having a financial stake in Patagonia, the company and the related entities could lose their focus. “What makes capitalism so successful is that there’s motivation to succeed,” said Ted Clark, executive director of the Northeastern University Center for Family Business. “It was important to them that they were not seen as the financial beneficiaries,” Mr. “I didn’t know what to do with the company because I didn’t ever want a company,” he said from his home in Jackson, Wyo. “One day he said to me, ‘Ryan, I swear to God, if you guys don’t start moving on this, I’m going to go get the Fortune magazine list of billionaires and start cold calling people,’” Mr. “In my 30 plus years of estate planning, what the Chouinard family has done is really remarkable,” he said. Barre Seid, a Republican donor, is the only other example in recent memory of a wealthy business owner who gave away his company for philanthropic and political causes. Because the Chouinards donated their shares to a trust, the family will pay about $17.5 million in taxes on the gift. Seid took a different approach in giving 100 percent of his electronics company to a nonprofit organization, Because the Holdfast Collective is a 501(c)(4), which allows it to make unlimited political contributions, the family received no tax benefit for its donation. “We are going to give away the maximum amount of money to people who are actively working on saving this planet.” “Hopefully this will influence a new form of capitalism that doesn’t end up with a few rich people and a bunch of poor people,” Mr.

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Image courtesy of "Bloomberg"

Patagonia Billionaire Who Gave Up Company Skirts $700 Million ... (Bloomberg)

Founder Yvon Chouinard structured the transfer of his firm in a way that keeps control within the family and avoids taxes.

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Image courtesy of "ABC News"

Patagonia founder gives company away to environmental trusts (ABC News)

The founder of outdoor gear company Patagonia says the company is transferring all of its voting shares into a trust dedicated to fighting the environmental ...

Patagonia makes outdoor clothing, gear and accessories for everything from skiing to climbing and camping. Brian Mittendorf, a professor of accounting at Ohio State University who focuses on nonprofit organizations and their financial statements, said the new Patagonia structure is similar to the one Paul Newman created for his salad dressing company, Newman's Own. “He's working with the tools that he's got. “The very wealthy are also faced with the fact that their net worths are growing faster than they can conceive of giving it away. “Business owners are often faced with fraught decisions on the future of their company when it’s time to sell,” said Nicolette, who also co-hosts the “Giving Done Right” podcast. All of its nonvoting stock will go to the Holdfast Collective, a nonprofit “dedicated to fighting the environmental crisis and defending nature.”

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Patagonia founder gives away company to help fight climate crisis (Proactive Investors USA & Canada)

"Instead of extracting value from nature and transforming it into wealth for investors, we'll use the wealth Patagonia creates to protect the...

These purpose trusts are likely to continue to grow in popularity over time," he added. “As Patagonia’s new structure has shown, there is a very real opportunity that exists for trusts in general, and leading trusts jurisdictions, to help families cement their agreed purpose and values through the use of purpose trusts to own and administer assets. The trust will be overseen by members of the family.

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Image courtesy of "Reuters"

Breakingviews: Patagonia lobs ESG breakup calls back to the wild (Reuters)

If there were more Yvon Chouinards, humans might be doing a better job of battling global warming. Such sentiments are doing the rounds on social media ...

As part of the deal, Chouinard and his family have transferred all stock with voting rights to the Patagonia Purpose Trust. As a result, all company profit will go to a non-profit entity which will spend it to fight climate change. But behind it is a more responsible approach to managing a business than forcing ESG issues into unneeded siloes. [New York Times](https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.nytimes.com%2F2022%2F09%2F14%2Fclimate%2Fpatagonia-climate-philanthropy-chouinard.html&data=05%7C01%7CThomas.Shum%40thomsonreuters.com%7Cca957e5b0b794b02ef9e08da97857df9%7C62ccb8646a1a4b5d8e1c397dec1a8258%7C0%7C0%7C637988896862882635%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=0soxmY0eahtxllxcIxdEw1qqfhTOKk57QNzUJvcQHYg%3D&reserved=0). Chouinard, for example, wants to steer more money towards protecting the planet. [gaining](https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.breakingviews.com%2Fconsidered-view%2Fesg-acronym-is-due-for-a-spin-off-of-its-initials%2F&data=05%7C01%7CThomas.Shum%40thomsonreuters.com%7C12ba5feb1f94448ec17e08da97855fa6%7C62ccb8646a1a4b5d8e1c397dec1a8258%7C0%7C0%7C637988896342764716%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=7rGTOGnZMQMotgzwKe3Vsm%2BhNlA6YXAEGAdHStxluv8%3D&reserved=0) [traction](https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.economist.com%2Fleaders%2F2022%2F07%2F21%2Fesg-should-be-boiled-down-to-one-simple-measure-emissions&data=05%7C01%7CThomas.Shum%40thomsonreuters.com%7Cca957e5b0b794b02ef9e08da97857df9%7C62ccb8646a1a4b5d8e1c397dec1a8258%7C0%7C0%7C637988896862882635%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=Te8EliFCg8qAY83FBgJ%2BmOstFIGBZHhsqT9%2FLhV3ncc%3D&reserved=0). Forcing companies to pick between the three concepts would also create unnecessary dilemmas. In practice, all three should form an integral part of a fund manager’s overall analysis. Sustainable Investment Forum, sit in funds run by managers from BlackRock [(BLK.N)](https://www.reuters.com/companies/BLK.N) to AllianceBernstein that claim to include ESG considerations in their investment decisions. Yet he could have built a bigger war chest more quickly by selling the company. [revealed](https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.patagonia.com%2Fownership%2F&data=05%7C01%7CThomas.Shum%40thomsonreuters.com%7Cca957e5b0b794b02ef9e08da97857df9%7C62ccb8646a1a4b5d8e1c397dec1a8258%7C0%7C0%7C637988896862882635%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=oFsaLV8F8tAQXVWGAD3cBopoY%2F8rZNSFRYYG0du0pR4%3D&reserved=0) on Wednesday that he has ceded control of his outdoor clothing firm. MELBOURNE, Sept 16 (Reuters Breakingviews) - If there were more Yvon Chouinards, humans might be doing a better job of battling global warming.

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Image courtesy of "Voice of America"

Patagonia Founder Donates Company to Charity (Voice of America)

Yvon Chouinard joins a list of billionaires who have pledged large shares of their wealth to philanthropic ends.

However, they represent a small fraction of what Forbes magazine estimates to be the approximately 2,700 billionaires in the world. Even public companies with good intentions are under too much pressure to create short-term gain at the expense of long-term vitality and responsibility.” The company has long been environmentally active. “But we couldn’t be sure a new owner would maintain our values or keep our team of people around the world employed,” he said. It was in California that he became deeply involved in rock climbing and eventually, alpine climbing. The family will also “guide the philanthropic work performed by the Holdfast Collective,” according to a release issued by Patagonia.

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Image courtesy of "Euronews"

Patagonia and Ecosia: The big companies profiting the Earth thanks ... (Euronews)

Patagonia's billionaire founder has been praised for giving the company away to help fight climate change. Yvon Chouinard, who founded the outdoor apparel ...

This means shares can’t be sold at a profit or owned by people outside the firm, and no profits can be taken out of the company. Now I want to know, which companies will be next to step up?” adds fellow director Dr. “Patagonia has been breaking the mold for decades, and now they have shattered it. Employees were first to hear of the change at a global town hall event on 14 September. [Ecosia](https://www.euronews.com/green/2021/09/01/how-to-tell-the-difference-between-tree-planting-schemes-and-scams), Christian Kroll, welcomed the “fantastic news” from Patagonia. In fact, the Chouinards will face a tax bill from the donation. “I believe this plan that he and his family helped create is tectonic. [fire](https://www.euronews.com/green/2022/08/07/death-divorce-and-depression-firefighters-on-the-frontline-of-europes-climate-crisis),” said chair of the board Charles Conn. [capitalism](https://www.euronews.com/green/2022/02/28/today-s-ipcc-report-proves-green-capitalism-doesn-t-work-says-climate-expert) can work for the planet. It will continue to give this percentage to ‘grassroots activists’. [biodiversity](https://www.euronews.com/green/2022/01/25/biodiversity-loss-is-as-big-of-a-threat-as-climate-change-but-90-of-brits-don-t-see-it), support thriving communities and fight the environmental crisis.” [Yosemite](https://www.euronews.com/green/2022/07/11/worlds-oldest-trees-threatened-by-huge-wildfire-ripping-through-yosemite-national-park) National Park.

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