LeBron James

LA Lakers star LeBron James' eldest son, Bronny, continues to make waves. The Sierra Canyon School player is the latest, along with four other ...

In 2016 he became a lifer. The important thing won't be the money," the 'King' confessed. He is ranked around 40th when it comes to the 2024 Draft. I'll do whatever it takes to play with him. - NBA.

The younger James was among the student athletes Nike signed to name, image and likeness deals this week.

This law is a step ahead of a previous law passed that originally left those royalty payments out of the equation. That’s more than rivals Adidas ($89 million) and Under Armour ($29 million) combined. NIL deals are still an emerging sponsor category, but have been widely embraced inside and outside the sports world. Nike’s basketball department announced name, image and likeness deals with five student athletes Monday, one of which is LeBron James’ son, Bronny James. [video games, trading cards and jerseys](https://www.bizjournals.com/portland/news/2022/02/24/house-oregon-nil-collegiate-athlete.html). [according to a Business Journal analysis of public records](https://www.bizjournals.com/portland/news/2021/09/02/follow-the-corporate-money-on-campus.html).

LeBron James was the first basketball player in history sign a shoe deal before entering the NBA in 2004 with his son, Bronny James Jr, now doing the same.

However, in a recent interview, his father LeBron stated that he is now likely to go to college, with him expected to go to Ohio State, after being born and growing up in Cleveland. Of course, Nike were proven right to do so, with LeBron going on to become one of the greatest players in the history of the sport - as he remains playing at an elite level ahead of his 20th season. He'll have to do this for at least one year, before he becomes eligible to be drafted into the NBA in 2024.

Bronny James, son of four-time NBA champion LeBron James, has officially signed an NIL endorsement deal with Nike, along with four other student athletes.

Nike says that through this partnership, Bronny strives to continue supporting the LeBron James Family Foundation and positively impacting communities that matter most to him. Nike announced today that it has signed the younger James to a name, image, and likeness deal. In a move that’s felt inevitable for years now, Nike is officially welcoming LeBron James’ son Bronny James to the Swoosh family.

The company announced earlier in the day it signed the 18-year-old to an endorsement deal.

[Victor Wembanyama Has Arrived for Good](https://www.si.com/nba/2022/10/07/victor-wembanyama-2023-nba-draft-prospect?utm_source=recommendations&utm_medium=in-article&utm_campaign=end-of-story) [Assessing Draymond Green’s Future With the Warriors](https://www.si.com/nba/2022/10/10/draymond-green-warriors-future-jordan-poole-punch) [2022-23 NBA Sixth Man of the Year Odds](https://www.si.com/betting/2022/10/10/nba-6th-man-odds-bets-jordan-poole) And, as the Lakers superstar gears up for his 20th NBA season, there’s likely nothing that will keep him from maintaining a watchful eye on Bronny as he finishes his high school at L.A.-based powerhouse Sierra Canyon School. [Memphis](https://www.si.com/college/2022/08/18/bronny-james-actively-recruited-memphis-report) and [Ohio State](https://www.si.com/college/2022/09/06/bronny-james-poses-in-ohio-state-uniform-during-recruiting-visit-lebron-james).

Bronny James, the son of LeBron James, was one of five basketball players that signed an NIL deal with Nike. The company announced it on Monday.

[LEBRON JAMES SWATS RUMORS OF SON'S RECRUITMENT: ‘HE HASN’T TAKEN 1 VISIT YET'](https://www.foxnews.com/sports/lebron-james-swats-rumors-sons-recruitment-hasnt-taken-1-visit-yet) [NCAA in 2021](https://www.foxnews.com/category/sports/ncaa) to allow college athletes to earn money. The James’ were seen at Ohio State University recently on an official visit – a team that the elder James has been a noted fan of growing up in Akron, Ohio. These athletes push Nike to think about new ways the game can break barriers, bring people together, build community and shape the future." "For as long as I can remember, Nike’s been a part of my family," said in a statement, via ESPN. [CLICK HERE FOR MORE SPORTS COVERAGE ON FOXBUSINESS.COM](https://www.foxbusiness.com/category/sports)

For as long as I can remember, Nike's been a part of my family," said 18-year-old Bronny James.

6 pick in the 2002 draft, and his grandfather Milt was a second-round pick in 1986 after a stellar career at Louisville. His father, Dajuan, had a five-year career in the league after being the No. Her previous NIL deals included pacts with the Topps trading card manufacturer, tax preparation company H&R Block and the Hy-Vee supermarket chain (per [Hawk Central](https://www.hawkcentral.com/story/sports/college/iowa/2022/07/26/iowa-womens-basketball-hawkeyes-caitlin-clark-sign-topps-trading-card-company-nil-deal/10152408002/)). His 37-year-old father, set to enter a 20th NBA season, has indicated he LeBron James has been partnered with Nike since a month before the 2003 NBA draft, in which he went No. She was the of Camden., N.J., and Judea “JuJu” Watkins, who plays for the Sierra Canyon girls’ team. [wants to have Bronny as a teammate](https://www.washingtonpost.com/sports/2020/12/08/lebron-james-bronny/?itid=lk_inline_manual_26). That ended a furious courtship among top athletic shoe companies including Adidas and Reebok, and James’s partnership with Nike took an unprecedented turn in 2015 when it signed him to what essentially amounted to [earning conference player of the year honors](https://www.washingtonpost.com/sports/2022/03/17/caitlin-clark-iowa-march-madness/?itid=lk_inline_manual_19) for a 2021-22 season in which she became the first Division I women’s player to lead the country in points per game (27) and assists per game (eight) in the same season. [unveiled](https://about.nike.com/en/newsroom/releases/lebron-20-official-images) in September and has a stitched tag inside the tongue that reads, “Designed and Engineered to the Exact Specifications of the Next Generation.” The shoe was created with “players like LeBron’s sons Bronny and Bryce in mind,” a senior Nike footwear designer said in a statement. “Each athlete is recognized as a player who is paving the way for the next generation on and off the court,” Nike said.

Bronny James, the eldest son of NBA superstar LeBron James, is among five amateur basketball players to have signed endorsement deals with Nike, ...

“These athletes push Nike to think about new ways the game can break barriers, bring people together, build community and shape the future.” “Each athlete is recognized as a player who is paving the way for the next generation on and off the court,” Nike said in a statement. He is the grandson of Milt Wagner, who won an NBA title with the Lakers in 1988, and the son of Dajuan Wagner, a teammate of LeBron James in the star’s first two NBA seasons in Cleveland, before health issues ended his career in 2006.