Xiaohongshu

2022 - 10 - 13

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Image courtesy of "Pandaily"

ByteDance's Lemon8 Aims to Compete with Xiaohongshu (Pandaily)

It's nothing new that TikTok's parent company ByteDance eyes the success of Xiaohongshu, a mobile app featuring community social and lifestyle ...

Threfore, the ultimate form of Lemon8 is likely to be an Instagram-sized lifestyle recommendations platform. However, Lemon8 is still at an early stage of development and it may be too early to be defined. However, it is seemingly impossible to achieve a high penetration rate like Xiaohongshu in Chinese market since the likes of Instagram already exists overseas. Many of them joined TikTokโ€™s livestreaming e-commerce business in overseas markets and are now providing content for Lemon8 at the same time. According to Guangdada App Intelligence, Lemon8 ranked tenth in the download list of Chinese overseas mobile applications in July 2022. It focused on sharing and recommendation notes before changing its name to Lemon8 in September 2021.

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