New media

2022 - 10 - 24

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Image courtesy of "The Indian Express"

Online betting ads pop up across social media platforms, MeitY ... (The Indian Express)

I&B Ministry had earlier issued advisories asking streaming platforms and TV channels not to show ads promoting online betting.

Earlier this month, the Information and Broadcasting Ministry had advised streaming platforms like Hotstar and television channels to “refrain” from showing surrogate ads of online betting sites, in light of the potential financial and socio-economic risk for the consumers. While at least an advisory exists for them – which Hotstar did not follow during the final ODI match between India and South Africa on October 11 by showing ads of ‘FairPlay News’ in between overs – the government has not yet issued any such advisory for social media platforms even though the quantum of betting ads on such apps is far higher than streaming platforms. A profile called ‘Marco Reid’ placed an ad on Instagram that included a direct link to a website about a betting platform called Gurubhai 11. A betting advertisement on Instagram which showcased a 10 per cent bonus on a user’s first deposit eventually led to a platform called ‘Adani Book’ after following its link to WhatsApp. In India, “Google allows the promotion of Daily Fantasy Sports as long as the advertisement doesn’t promote any other form of online gambling,” its policy states. Similarly, an account called ‘Sportz League’ placed an ad on Facebook about a betting platform called ‘Yolo 247’ which claimed that users could get a “welcome bonus” of Rs 50,000. On YouTube, the results for a search ‘best cricket betting apps’ included two advertisements on the top. Once that is done, a series of automated responses is returned containing the specific links that users can start betting on. Another page on Facebook called ‘Prediction King’ placed an ad on Instagram which included a direct link to a Telegram channel called ‘Badshah King of Cricket’. One of the ads that this paper followed on Instagram was placed by an entity ‘Filter Gaming’, and eventually led to betting platform FairPlay’s website, which had an option to create an account directly over Whatsapp. The Information and Broadcasting Ministry had earlier issued advisories for streaming platforms and television channels asking them not to show advertisements that promote online betting platforms. On YouTube, while such ads were not visible on the main home page, they showed up when searches specific to online betting were made.

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Image courtesy of "Sprout Social"

27 essential social media manager interview questions (and answers) (Sprout Social)

Social media managers (SMMs) play a pivotal role for any modern brand; they are responsible for much of the business's external communication and engagement ...

These types of situations are some of the most difficult a social media manager will have to deal with. Describe a situation in which you changed your approach in the middle of a project. The ability to accept constructive feedback and use it to fuel personal growth is a skill that most of us spend years perfecting. Flexibility can be difficult to identify in a brief interview, but it is one of the most important traits of successful social media managers. Are they capable of relating a specific campaign to the larger social and marketing strategies? But social media, in particular, moves so quickly that it is especially important for SMMs to have a clear line of sight to their goals and how they are progressing against them. This is another opportunity to get a taste of how your candidate thinks and how they like to work. Think about their answers through the lens of what you know to be true to your brand and what has worked well in the past. Research and a solid understanding of the brand are two critical competencies for good social media managers; if candidates haven’t taken the time to get to know your brand, it could signal a lack of due diligence. While it might be nice to hear a candidate mention a news outlet or trade publication you also enjoy or follow, the real point of this question is to understand whether they regularly stay abreast of what’s going on in the industry. How do you stay on top of the latest trends, innovations and new platforms in social media? While appropriate experience is certainly something to look for in a candidate, depending on the level of the role, it might not be the most critical.

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Image courtesy of "Practical Ecommerce"

18 Free Courses on Social Media Marketing (Practical Ecommerce)

Marketers have many terrific options for honing their social media skills. Here's a rundown of free courses from Google, Facebook, YouTube, ...

[Social Media Marketing in Practice Specialization](https://www.coursera.org/specializations/social-media-marketing-practice), from the Digital Marketing Institute, is a four-part program on Social Media Marketing. [Writing for Social Media](https://www.edx.org/course/writing-for-social-media), from the University of California, Berkeley, and online course provider edX offers a framework for social media writing, focusing on purpose, content, and audiences. [Social Media Ethics](https://www.udemy.com/course/social-media-ethics/) explores ethical, respectful behavior on social media. [Viral Marketing and How to Craft Contagious Content](https://www.coursera.org/learn/wharton-contagious-viral-marketing), from The Wharton School at the University of Pennsylvania, explains how to create more effective marketing ideas for brands and products. Social media courses include “How to Build a Social Media Marketing Funnel” and “How to Effectively Market Your Small Business on Social Media.” Learn how to set up your social media profiles for search engines and turn followers into customers. [Social Media Analytics](https://academy.quintly.com/courses/free-social-media-analytics), from Quintly, covers the basic principles and fundamentals of social media analytics for beginners and marketers who want to refresh their knowledge. [Social Media Monitoring](https://www.udemy.com/course/social-media-monitoring-for-business/) on Udemy shows you how to curate content and find online influencers. [Social Media and Marketing Webinars](https://www.youtube.com/playlist?list=PLzWGUATMdSthnzHQvlWmV31BizPgFiO1d) is a YouTube playlist that features content from a Buffer Week of Webinars, covering topics such as content curation, [Instagram for business](https://www.practicalecommerce.com/advanced-strategies-for-selling-on-instagram), Facebook strategy, and more. [Social Media Strategy for Small Business](https://alison.com/courses/social-media-strategy-for-small-businesses/content/scorm/10851/module-3-social-media-platforms) is a four-module course. [The Business of Social](https://www.coursera.org/learn/business-of-social), from Northwestern University, will address how to transform your organization’s social marketing from an untracked investment to an integral part of its marketing strategy. [What is Social?](https://www.coursera.org/learn/what-is-social), from Northwestern University, is the first in the six-course specialization, “Social Media Marketing: How to Profit in a Digital World.” The course provides the tools, insights, knowledge, and skills to impact an organization immediately. [Fundamentals of Digital Marketing](https://learndigital.withgoogle.com/digitalgarage/course/digital-marketing), from the Digital Garage at Google, is a free course.

Opinion: New York's Proposed Social Media Checks Are Sensible (GovTech)

New York is serious about holding social media outlets accountable for distributing content designed to incite hatred or violence, with a plausible strategy ...

We know from too many mass killings that the internet and social media, in particular, play a significant role in instigating or otherwise promoting bloodshed. James also recommends changes in New York law: criminalizing the recording of photos and videos during a homicide, and introducing civil penalties for people who share such content. While the internet and social media hold many public benefits, society and the law have not caught up to the dangers they indisputably pose. "Online platforms should be held accountable for allowing hateful and dangerous content to spread," James said in a statement accompanying her report. The man charged with the May 14 massacre at Tops was himself inspired by video of a mass shooting in a mosque in Christchurch, New Zealand. How can social media companies be permitted to host the planning of murders, the intentional radicalizing of users and live video transmission of mass killings? A crisis is what this is. Indeed, incitement to riot is already a crime. How, then, can it also be constitutionally authorized to record and spread a killing spree, as an 18-year-old man did at the Tops supermarket on Jefferson Avenue in May? So it is with social media posts whose aim is to incite violence. Her proposed changes in federal and state laws, she told The News' Editorial Board, fall into the same category as child pornography — so revolting and abusive that courts have put it beyond constitutional protection. in a crowded theater when there is no fire.

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Image courtesy of "Sports Video Group"

NFL and Enthusiast Gaming Announce First NFL Family Game Night ... (Sports Video Group)

The National Football League (NFL) and Enthusiast Gaming Holdings Inc. (Enthusiast Gaming) today announced the debut of NFL Family Game Night, a new ...

“We are excited for the debut of our new NFL Family Game Night format and welcome Nickelodeon and Universal Pictures as new media sponsors of NFL Tuesday Night Gaming,” commented Bill Karamouzis, President of Enthusiast Gaming. The December 20 episode of NFL Family Game Night will feature additional NFL Slimetime-themed elements and will culminate with the lucky winners getting showered in Nickelodeon’s iconic green slime. The Halloween special will be the first of three NFL Family Game Nights planned throughout the inaugural NFL Tuesday Night Gaming season.

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