Porsche

Driving a Porsche 911 Carrera S. Porsche Cars North America Inc. Porsche, in an attempt to expand its already impressive market presence and draw a greater ...

Pricing ranges from $1,700 (for the Macan) to $3,200 (for the 911) per month, while the multi-vehicle subscription is a flat fee of $3,600 for the month activated. The rear-wheel-drive coupe is fit with a 443 hp, six-cylinder mill that delivers 390 ft lbs of torque and is mated to an eight-speed PDK transmission (there’s also “For our customers, this is a seamless experience and journey,” says Griffiths. Once approved, members can select a single-vehicle subscription that requires a commitment to the car for a choice of one month or three. “During the first two years of the program in Atlanta, we identified these new personas that were, on average, 10 percent younger than our traditional buyer or leasing customer—that’s great for the longevity of the brand—and they were new to Porsche. That was half a decade ago, and the service has grown exponentially as far as members and locations offered.