Nokia

The Nokia X30 is a solid Android Nokia device, but a ZEISS len, is the phone really worthy of the legendary PureView brand?

We can only hope for a better Nokia X series in the future, one in which we don’t have to write a long article to justify why it is a PureView device. The PureView brand is defined as having the best camera on a Nokia device, and to Nokia Mobile’s credit, they have done justice to it — let’s give them that. As a PureView device, however, it falls short of many expectations such as the lack of the ZEISS lens, as well as some industry-leading innovations that its predecessors are known to have. Nokia Mobile isn’t exactly a lost cause though (it has its ups and downs) but it falls victim to foolish decisions that allowed absurd products to sneak out with the Nokia branding. While it is unclear if ZEISS manufactures the lenses itself or if it is simply sourced from a third-party supplier but has undergone extensive ZEISS quality certification, it is clear (no pun intended) that having the German brand on previous PureView makes a lot of difference in terms of image quality. One of the major advantages of PureView over competition, at least to the Nokia Corporation’s standard, is the use of premium ZEISS lenses integrated into the Nokia hardware and software.