Chipotle

The company's new mobile app features include push notification updates on order status, reminders to scan Rewards points and more.

“And all of that ladders up to loyalty.” These new features are facilitated through GPS-enabled technology and are part of the company’s “Contextual Restaurant Experience” program “What’s going to get folks to download and use your app? The Contextual Restaurant Experience, which Flybuy powers, identifies loyalty members’ intent upon arrival and utilizes data to enhance their experience with order readiness messaging, reminders to scan the Chipotle Rewards QR code at checkout, wrong location detection and more.” The benefits here extend beyond customer experience and expectation, however. Chipotle’s features are facilitated by Radius Networks’ technology platform Flybuy and were tested at 73 restaurants in Cleveland before this week’s broader rollout.