Scooter Braun

2023 - 1 - 26

Post cover — Image courtesy of "Variety"

Scooter Braun Becomes Sole CEO of HYBE America, Home to BTS (Variety)

Scooter Braun has become the sole CEO of HYBE America, home to Justin Bieber and BTS. He had previously shared the title with Lenzo Yoon.

As of January, HYBE has a market cap of $6.25 billion, though that’s down from a high of $12.1 billion at the end of 2021. Bang Si-Hyuk, who founded Big Hit in 2005, [stepped down from the CEO post](https://variety.com/2021/music/news/bang-si-hyuk-steps-down-as-ceo-of-bts-powerhouse-hybe-1235009779/) in July 2021 and remains chairman. Yoon (full name Yoon Seok Joon) became Global CEO in May 2020, prior to the company launching its IPO on the stock market in Seoul. HYBE increased its revenue growth in 2022, making over $1 billion dollars, which puts it in the league of a mini-major label. [Ithaca Holdings](https://variety.com/t/ithaca-holdings/) merged with HYBE in April 2021 giving the company a 100% stake in Ithaca and its properties, which includes [SB Projects](https://variety.com/t/sb-projects/) and management clients Justin Bieber, Ariana Grande and Demi Lovato, among others, as well as Big Machine Label Group. At HYBE, Yoon was tasked with “localizing the K-pop business model in the U.S.

Scooter Braun is Now the Sole CEO of HYBE America (Billboard)

Scooter Braun attends FXX, FX and Hulu's Season 2 Red Carpet Premiere Of "Dave" at The Greek Theatre on June 10, 2021 in Los Angeles, California.

[he told Billboard ](https://www.billboard.com/pro/hybe-america-ceo-lenzo-yoon-us-umg-scooter-braun/)that the U.S. Yoon also said Ithica and HYBE would help one another, but suggested Braun would carve out a distinct role in the organization. HYBE has a [joint venture with Universal Music Group’s Geffen Records](https://www.billboard.com/pro/hybe-universal-music-group-geffen-global-girl-group-audition/) to search for talent, assemble a girl group and release music. A HYBE representative confirmed to Billboard that Braun is now the sole CEO of HYBE America. Ithaca encompasses SB Projects, the management firm behind [Justin Bieber](https://www.billboard.com/artist/justin-bieber/) and [Ariana Grande](https://www.billboard.com/artist/ariana-grande/), as well as the country music-focused Big Machine Music Group. [HYBE’s $1.05 billion acquisition of his Ithaca Holdings](https://www.billboard.com/pro/hybe-big-hit-buys-ithaca-holdings-bts-scooter-braun/#:~:text=BTS%20Label%20Big%20Hit%20Entertainment%20Plans%20Name%20Change%20to%20HYBE%20Corporation&text=HYBE%20will%20handle%20the%20purchase,and%20Big%20Machine%20Label%20Group.) in 2021.

Ithaca Holdings founder Scooter Braun is new CEO of HYBE America (Korea JoongAng Daily)

Scooter Braun, founder of Justin Bieber's agency Ithaca Holdings, has become the sole CEO of HYBE America. According to a report by U.S. entertainment news ...

HYBE has been successfully launching rookie girl groups since last year especially, with its latest bands Le Sserafim and NewJeans topping charts in and outside of Korea. HYBE reportedly acquired Ithaca Holdings for 1.7 trillion won ($1.4 billion) in April 2021, merging some of the biggest names in the pop music scene such as Bieber, Ariana Grande and Demi Lovato with K-pop’s headliners BTS, Tomorrow X Together and more. Ithaca Holdings founder Scooter Braun is new CEO of HYBE America

Scott Samuel "Scooter" Braun becomes the sole CEO of HYBE ... (allkpop)

He shared the co-CEO title of HYBE America alongside Lenzo Yoon after Ithaca Holdings was acquired by HYBE back in April of 2021. HYBE was given a 100% stake in ...

According to Variety, HYBE has not disclosed Yoon's future roles. HYBE was given a 100% stake in Ithaca and its assets, including management over artists such as Justin Beiber, Ariana Grande, Demi Lovato, and more. Previously, Lenzo Yoon became the global CEO in May 2020 before being named the co-CEO of HYBE America in July 2021.

Scooter Braun Reportedly Becomes Sole Hybe America CEO (Digital Music News)

Scooter Braun has reportedly become Hybe America's sole CEO as a number of K-pop companies continue to pursue growth on the global stage.

[sell Ithaca Holdings](https://www.digitalmusicnews.com/2021/04/02/ithaca-holdings-hybe-deal/) to BTS agency Hybe (KRX: 352820) as part of a roughly $1 billion deal. Additionally, the K-pop agency’s Tomorrow X Together group earlier in January announced its second world tour. [BTS is on hiatus](https://www.digitalmusicnews.com/2022/10/17/bts-confirms-military-enlistment/), the seven-piece act’s members are releasing [solo projects](https://www.digitalmusicnews.com/2022/06/16/bts-geffen-umg-solo-releases/), performing at high-profile festivals, and appearing in a number of [visual media projects](https://www.digitalmusicnews.com/2022/07/12/bts-hybe-disney-partnership/). And according to reports from outlets including Variety, that’s because Yoon has exited the role altogether. Besides joining Hybe’s board as the company prepared [to form and promote stateside K-pop groups](https://www.digitalmusicnews.com/2021/11/04/hybe-universal-music-k-pop-auditions/), the [Taylor Swift nemesis](https://www.digitalmusicnews.com/2022/04/29/scooter-braun-taylor-swift-comments-dangerous/) Braun signed on as co-CEO following the Ithaca sale. Consequently, it’s unclear precisely what prompted Braun’s title change and whether Yoon will assume a different role within Hybe’s far-reaching operations.

Music & Radio Station News | AllAccess.com (All Access Music Group)

VARIETY reports that SCOOTER BRAUN has become sole CEO of HYBE AMERICA (formerly BIG HIT), a title he previously shared with co-CEO LENZO YOON.

YOON joined the company, home to K-Pop stars BTS, in 2010 as head of strategic planning. -

"Company bankrupt in 2 years": Scooter Braun issue explained as ... (Sportskeeda)

On January 25, local time, Variety confirmed that Scooter Braun has been named the sole CEO of HYBE America.

In an interview with NPR, Braun revealed that he would have However, when she tried to claim control over her masters, she was denied so by Braun, who not only acquired her masters but also sold them for a whopping $300 million to an investment fund not affiliated with the Bejeweled singer. HYPE Platforms, which currently has Weverse Company. For the unversed, Scooter Braun acquired Taylor Swift’s previous management Big Machine Records in 2019. To explain this, Twitter user @winterlyblooms illustrated a simple graphic to help fans understand HYBE Corporation’s distribution better. BTS fans are particularly worried if his appointment as HYBE America’s sole CEO will have any impact on their overseas activities.