Super Bowl

Many articles that review Super Bowl ads emphasize a single person's opinion or a view of the average consumer. In this article, I consider advertising from ...

Another ad that is getting positive attention for its high entertainment value is [Bud Light’s “Hold,”](https://admeter.usatoday.com/commercials/bud-light-hold-easy-to-drink-easy-to-enjoy/) which converts the pain of being on hold into an opportunity to dance and drink a Bud Light. While it is easier to deliver any one of the above criteria, it is quite difficult to do all three in a single :30 second spot. The risk of course is that it doesn’t compel consumers to want to buy the product. 3) The ad engages and entertains consumers in a way that drives recall. 2) The drama in the ad is connected to the product or service. It is easy to have a funny or dramatic story that is not clearly linked to the product - and therefore it becomes a distraction. An example from this year that did a very good job connecting the drama in the story to a unique feature of the product is In both cases, the shape of Doritos and the production of Weather Tech are differentiating elements of their brands and the drama in the ads reinforced it. Many consumers are not likely aware of the ongoing storyline and if viewing the ad in isolation, it fails to link the drama to anything that is actually unique or differentiated about the product. Not surprisingly, when brands focus on the unique value that they create for consumers, they are more likely to convince consumers to consider (and buy) them. 1) The ad convincingly and clearly communicates some element of competitive advantage about the product or service. After reading lists of Super Bowl ad “hits and misses,” it’s apparent that many represent an individual’s point of view regarding what ads they liked and why.

Advertisers spent up to $7 million for every 30 seconds of airtime during Super Bowl LVII. Here's a sampling of what worked – and didn't – in the most ...

This is another problem which often crops up in Super Bowl ads; in this case, the "teaser" spots — short blips of content, usually dropped early to preview the Big Game ad — are more entertaining than the actual commercial. Uber One suffers from the same problem; snagging a cool celebrity — in this case, Sean "P.Diddy" Combs — and then trapping that Big Name in a terribly unfunny commercial. Stiller's [Super Bowl spot](https://www.youtube.com/watch?v=ok38Xuc5UTE) is more entertaining, in part because he calls back to his Derek Zoolander character — more nostalgia! But the ad that resulted, featuring multiple copies of the actor standing in a desert field muttering about the wonder of a "website that makes websites" before getting sucked into a giant glowing ball called The Singularity....? There may be no surer sign of tightening belts in showbusiness than Netflix teaming with GM to share the cost of a Super Bowl ad. But the Super Bowl ad for The Flash is so packed with compelling revelations — from the return of Zod to a new Supergirl — that it seems more understandable why Warner Bros. This year, he recreated the classic number from Grease, "Summer Nights," with Scrubs co-stars Zach Braff and Donald Faison. [put clams in the center](https://www.youtube.com/watch?v=tePiyF0Jzow) of every pellet. New pitchwoman Maya Rudolph was selected to take over, but her ad during the game changed the name of the candies and After the game, M&M's aired their spot with the punchline: The candies were coming back for good, with the purple M&M, which Carlson had specifically criticized, saying, "I'm glad to be back, because this is what I was made for." (I just got a speck of dirt in my eye while watching it. We also saw lots of nostalgia and more partnerships, including Netflix passing up ads of its own to partner with GM and Anheuser-Busch's Michelob Ultra.

Here are the top 10 best Super Bowl commercials of 2023, including Alicia Silverstone's "Clueless" moment and Jack Harlow's hilarious Doritos collab.

[Rihanna took the halftime show stage](https://www.teenvogue.com/story/watch-rihanna-perform-umbrella-more-hits-super-bowl-2023-halftime-show#intcid=recommendations_teen-vogue-verso-hp-trending_8fb6fb31-ca23-41d1-aeac-251ee8076487_popular4-1). She also used her career-defining performance to announce that she is [expecting her second child](https://www.teenvogue.com/story/rihanna-is-pregnant)! The Super Bowl LVII (aka the 2023 Super Bowl) took place on Sunday, February 12. Just in case you missed any or didn't get the chance to gather around the TV with snacks last night, we've collated the best Super Bowl 2023 commercials below, featuring some of our faves. [Super Bowl](https://www.teenvogue.com/tag/super-bowl) appeals to different audiences for different reasons. For many, the selling point is the actual [football](https://www.teenvogue.com/story/football-is-too-dangerous-to-exist) game.

In this Pepsi Zero Sugar commercial, Ben Stiller teaches viewers what it means to act. You see, he isn't actually fighting a bad guy or freezing to death or in ...

Miniature versions of Jon Hamm and Brie Larson find themselves in a fridge next to a jar of Hellmann’s mayonnaise. And it was — she lost the gig after her Super Bowl commercial for “Ma&Ya’s Candy Coated Clam Bites.” Together, the three sing about T-Mobile home internet to the tune of, you guessed it, “Summer Nights” from “Grease.” The song is obviously catchy, and demands for someone to “tell me more, tell me more” work well for an informational commercial. They got a makeover last year — “with less sex appeal and more Gen Z anxiety,” as a Washington Post story And what is the point of all this, you ask? But it can also be a lazy way to get someone to care about something, especially when it’s used over and over and over again.

A handful of ads fumbled their chance to charm one of the biggest TV audiences of the year, marketing experts say.

[lowest-rated](https://admeter.usatoday.com/lists/lowest-rated-super-bowl-57-commercials-according-to-usa-today-ad-meter/) among USA Today's Ad Meter rankings was U2's commercial for a live performance, which featured spheres floating over the Earth. USA Today's top-rated ad was from The Farmer's Dog, a company that makes dog food, which the newspaper noted was "the first 'sentimental' ad since 2015 to land at No. The M&M spot, which comes after the brand said it would put its spokescandies on pause indefinitely, featured comedian Maya Rudolph in an ad for "ma&ya's candy coated clam bites." "Rémy Martin is almost an afterthought." [ranked](https://admeter.usatoday.com/lists/top-10-best-super-bowl-57-commercials-usa-today-ad-meter/) the T-Mobile commercial with John Travolta No. This year's crop of ads doesn't include any that received an "F" rating from the panel. "PopCorners was super brand-focused," Rucker noted. One of this year's winning ads was a T-Mobile spot featuring John Travolta, who starred in the movie "Grease" more than 40 years ago, crooning the musical's hit, "Summer Nights," with new lyrics emphasizing the brand's capabilities. ["1984" ad](https://www.cbsnews.com/news/apples-iconic-1984-ad-25-years-later/) by Apple that ran during Super Bowl XVII in 1984. "It's a fun ad, it's engaging. "What I expected going into it was that it would be a relatively safe year: mostly positive upbeat tones, and that is largely what we saw," Rucker said. There was a lot on the line for advertisers, who this year paid

Limit Break's commercial Sunday advertised a free “digital collectible” for scanning a QR code. The floor price on OpenSea Monday is hovering around 0.31 ...

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