Ferrero

2023 - 2 - 14

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Image courtesy of "Talking Retail"

Ferrero enters ice cream category with Ferrero Rocher and Raffaello ... (Talking Retail)

Backed by a £2m marketing campaign, Ferrero UK is rolling out new ice cream stick formats. The three flavours comprising of Ferrero Rocher Classic,

It will attract existing Ferrero shoppers to the ice cream aisle as well as recruiting new ones, supporting retailers in strengthening the category. The launch will be supported by a £2m campaign which will be leveraged across multiple touchpoints to drive ultimate excitement and recruit new shoppers to the aisle. As Ferrero continues its ambition to become a major player in sweet packaged foods, this launch provides the perfect opportunity to expand its portfolio and tap into a new category.

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Image courtesy of "Namnews"

Ferrero Slides Into Ice Cream Category (Namnews)

Ferrero UK is moving into the frozen aisle with the launch of a new ice cream range. Backed by a £2m marketing campaign, Ferrero UK is rolling out the taste ...

It will attract existing Ferrero shoppers to the ice cream aisle as well as recruiting new ones, supporting retailers in strengthening the category. Ice cream is also the largest category within frozen at 23.3% share worth £1.4bn. Ferrero UK is moving into the frozen aisle with the launch of a new ice cream range.

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Image courtesy of "Trend Hunter"

Artisan-Quality Ice Cream Treats (Trend Hunter)

premium ice cream sticks - These new Ferrero premium ice cream sticks are being launched into the UK market as a series of frozen treats perfect for ...

Targeted towards young adults, the ice creams are arriving as individual sticks and multipacks with four servings priced at £2 and £4.75, respectively. The treats come in three varieties including Ferrero Rocher Dark, Ferrero Rocher eClassic and Raffaello, which are each inspired by their namesake chocolate original. These new Ferrero premium ice cream sticks are being launched into the UK market as a series of frozen treats perfect for consumers to enjoy from home.

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Image courtesy of "ESM - The European Supermarket Magazine"

Ferrero Buys Frozen Bakery Producer Fresystem (ESM - The European Supermarket Magazine)

The Ferrero Group has acquired Italian frozen bakery firm Fresystem for an undisclosed amount.

Click [subscribe](https://www.esmmagazine.com/subscribe) to sign up to ESM: European Supermarket Magazine. [A-brands](https://www.esmmagazine.com/a-brands) news. [Fresystem](https://www.esmmagazine.com/tag/fresystem), founded in 1983 and acquired by the Simioli family in 1991, closed its most recent financial year (2021) with a turnover of €60 million. [bakery](https://www.esmmagazine.com/tag/bakery) products for bars (brioche, muffins, sfogliatelle) under the Cupiello brand and also for large retailers and other commercial chains. [Ferrero Group](https://www.esmmagazine.com/tag/ferrero) has acquired [Italian](https://www.esmmagazine.com/tag/italy) [frozen bakery](https://www.esmmagazine.com/tag/frozen-bakery) firm Fresystem for an undisclosed amount. The company operates through its production hub in Caivano (Naples), from where it produces and distributes Cupiello branded products and operates as a contract manufacturer.

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