Valentine's

2023 - 2 - 14

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Image courtesy of "The Guardian"

'Lovers and myGov-ers': the best and worst Valentine's Day PR stunts (The Guardian)

Roses are red, violets are blue, if you're cashing in on the love, the joke may be on you.

The campaign said it would be “perfect for a different Valentine’s Day”. Here’s hoping that difference isn’t the ambient music of beans and their KCSA Strategic Communications understands that nothing gets you in the mood for romance quite like being reminded of incurable sexually transmitted diseases. For most proficient publicists, it means just one thing: the chance to promote your product, no matter how tangential the connection to the celebration of love. [here](https://www.accc.gov.au/media-release/have-a-heart-to-heart-with-loved-ones-to-help-stop-scams-this-valentines-day). “Romance scammers will pull on their victim’s heartstrings to get what they want.

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