Pet Peeve

Leading shipping companies reveal what brand owners and packagers are doing wrong when it comes to ecommerce packaging — and how to do better.

Larsen says that with more consumers shopping online, “we are seeing a decrease in the number of products shipped per order, alongside a decreasing time to fulfill orders with customers. Sustainability requirements are also driving innovations in paper to replace plastic packaging for ecommerce shipments. With ecommerce sales continuing to grow, shipping companies like FedEx, DHL, United Parcel Service (UPS), and the US Postal Service (USPS) have a depth of knowledge about ecommerce packaging, including what works and what doesn’t.