Nokia

Nokia redesigned its logo for the first time in decades to distance itself from its public image as a phone company.

Since then, the company has struggled to ditch its reputation as a phone company while it focuses on mobile and cloud networking technologies. The changes were announced ahead of the Mobile World Congress in Barcelona, which kicked off Monday. Once the largest vendor of cellphones and synonymous with the flip phone era, Nokia later struggled to compete with Apple, Samsung and others in the smartphone market.

The telecom equipment maker is also looking to expand to other businesses. After Pekka Lundmark took over Nokia's telecom equipment arm, the CEO laid out a.

In addition to growing its telecom equipment business, Nokia is going to focus on selling gear to other businesses. Lundmark mentioned that Nokia is considering developing and growing in other areas as well. Lundmark said that Nokia is no longer just a smartphone company, but a "business technology company".

Phones made by HMD Global, the licensee of the Nokia brand, appear to continue to use the former Nokia logo.

The company is said to be in a good position to do so because of restrictions by some European governments to its Chinese rival Huawei. “Today we share our updated company and technology strategy with a focus on unleashing the exponential potential of networks – pioneering a future where networks meet cloud. Since 2016, a different company, HMD Global – made up of former Nokia managers – has had the license to sell phones under the Nokia brand.

Nokia has announced plans to change its brand identity for the first time in nearly 60 years, complete with a new logo.

We only want to be in businesses where we can see global leadership,” Lundmark said. “We had very good 21% growth last year in enterprise, which is currently about 8% of our sales, or €2-billion roughly,” Lundmark said. After taking over the top job at the struggling Finnish company in 2020, Lundmark set out a strategy with three stages: reset, accelerate and scale.

Nokia announced at MWC Barcelona 2023 an updated company and technology strategy, and unveiled a refreshed brand, as part of its long-term strategic ...

It has been designed as a symbol of collaboration, which Nokia believes to be critical for realizing the exponential potential of networks: unlocking gains in sustainability, productivity, and accessibility. The qualities of traditional networking will be required to integrate with the flexibility and scalability of cloud. Having completed the reset phase, Nokia will continue to accelerate while laying the foundation for the scale phase as an undisputed technology leader and having broadened its customer base. “Today we share our updated company and technology strategy with a focus on unleashing the exponential potential of networks – pioneering a future where networks meet cloud. Pekka Lundmark, President and CEO of Nokia, said: “We see the potential of digital to transform business, industry and society with an opportunity for significant gains in productivity, sustainability and accessibility. Networks are fundamental to this transformation, and Nokia is uniquely positioned with its best-of-breed portfolio across fixed, mobile and cloud networking technologies.

Nokia announced plans on Sunday to change its brand identity for the first time in nearly 60 years, complete with a new logo, as the telecom equipment maker ...

The company said the new logo is emblematic of an energised, dynamic and modern Nokia.

He shared: “Today we share our updated company and technology strategy with a focus on unleashing the exponential potential of networks – pioneering a future where networks meet cloud. To signal this ambition we are refreshing our brand to reflect who we are today – a B2B technology innovation leader. Nokia added that the new design is a symbol of collaboration, which it believes to be critical for realising the exponential potential of networks: unlocking gains in sustainability, productivity and accessibility. They are networks that sense, think and act, and they maximise the opportunity of digitalisation.” Our market-leading critical networking technology is increasingly needed by customers and partners in every industry.” Nokia, has unveiled a refreshed brand, as part of its long-term strategic transformation.

Nokia said it has unveiled its new look during the World Mobile Congress to reflect its current business model as a B2B technology innovation leader.

To signal this ambition we are refreshing our brand to reflect who we are today – a B2B technology innovation leader. "Today we share our updated company and technology strategy with a focus on unleashing the exponential potential of networks – pioneering a future where networks meet cloud. Its redesigned logo still has the iconic 5 letters but "more contemporary and digital," and is "emblematic of an energized, dynamic, and modern Nokia," the Finnish company said in a statement.

Nokia today announced anyRAN, which allows customers to select a mix of cloud-based RAN solutions enabling a certain level of disaggregation.

The first was that the company created a new logo because it wants the world to stop thinking of it as a consumer phone company. That’s up to the customer. The whole approach sounds similar to what Dell Technologies is doing with its infrastructure blocks model. He said the company’s Enterprise business currently represents $2 billion annually, but “we want that to reach double digits as soon as possible.” It wants to get the word out that it’s a business-to-business technology leader, ready to help all kinds of enterprises in every industry. And this was the case for 2023, as people gathered today at the Intercontinental Hotel to hear from Nokia’s top brass.

(Bloomberg) -- Finnish 5G equipment maker Nokia Oyj has redesigned its logo to stop people from associating it with mobile phones — a business it left ...

Nokia is changing its logo to move away from its mobile manufacturer image · The last big revamp was in the lates 1960s, when the iconic blue block-letter Nokia ...

[became the licensee](https://www.thehindu.com/sci-tech/technology/microsoft-sells-nokia-branding-rights-to-hmd-global-foxconn/article8616797.ece) in 2016. The phones promise [long battery life](https://www.indiatoday.in/technology/news/story/nokia-launches-three-new-smartphones-nokia-g22-c32-and-c22-with-up-to-three-days-of-battery-life-2339609-2023-02-25) and [easy repairability](https://www.cnbc.com/2023/02/25/hmd-global-launches-nokia-g22-repairable-smartphone.html), key characteristics of the first handsets sold by the company. With its [half-finish “N,”](https://twitter.com/RahulDesignWeb3/status/1630066246086533120) it posed [a similar legibility issue](https://twitter.com/neilsuperduper/status/1629992413166018560) to Kia. Nokia’s business, by the digits [€24.9 billion ($26.3 billion):](https://finance.yahoo.com/news/nokia-oyj-nyse-nok-q4-171900857.html) Nokia’s sales for the full year 2022. Because the company didn’t put the crossbar on the letter “A,” the carmaker’s logo looked like it said “KN.” Close to [30,000 people](https://www.creativebloq.com/news/kia-logo-repair) were googling “KN” cars each month last year. The next target is to push the segment to “ [double-digit](https://finance.yahoo.com/news/nokia-oyj-nyse-nok-q4-171900857.html)” territory through organic growth and smaller acquisitions, according to CEO Lundmark The Kia problem with Nokia’s new logo [1965:](https://www.purppledesigns.com/history-and-evolution-of-logo-design-of-famous-companies-nokia/) The Nokia Corporation is created and its logo design is a black and round emblem, with the word “Nokia” written inside in all caps. [1898: ](https://www.purppledesigns.com/history-and-evolution-of-logo-design-of-famous-companies-nokia/)The company started manufacturing rubber. That would read as “ [AOCIA](https://twitter.com/julioservan/status/1630083220590022661)”—a far cry from Nokia. It’s also swapping out the iconic Nokia blue for a range of colors, depending on the use case, [Reuters](https://www.reuters.com/technology/nokia-changes-iconic-logo-signal-strategy-shift-2023-02-26/) reported. Nokia, whose motto back in the early 2000s when it was a leader in the mobile phone market was “connecting people”, is looking to distance itself from its handsets-first image. “The company’s new logo is emblematic of an energized, dynamic, and modern Nokia, demonstrating its values and purpose.

(Bloomberg) -- Finnish 5G equipment maker Nokia Oyj has redesigned its logo to stop people from associating it with mobile phones — a business it left ...