April Fool's Day

2023 - 3 - 31

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Image courtesy of "Entrepreneur"

Turn April Fool's Day Into a Marketing Success With These ... (Entrepreneur)

April Fools' Day provides an exceptional chance for brands to connect with audiences in a fun and memorable way. Employ these marketing tactics to interact ...

[Social media marketing](https://www.entrepreneur.com/growing-a-business/how-to-make-social-media-marketing-effective-for-your-brand/439220)channels are ideal for reaching a wider audience on April Fools' Day. Remember to keep your messaging aligned with your brand's values and personality, and have fun with it! Like any other marketing campaign, an April Fools' Day campaign needs to be well-planned and well-considered to achieve the desired results. Choose these creative marketing tactics to engage with your customers and increase brand visibility and credibility. Use hashtags and shareable content to increase the reach of your post. April Fools' Day is all about humor and pranks. [Surveys show](https://today.yougov.com/topics/society/articles-reports/2021/03/29/are-april-fools-day-pranks-annoying-or-amusing) that April Fools' jokes are particularly popular among younger consumers. The product pretended to be a shoe that consumers could use as a smartphone. April Fools' Day marketing campaigns have great potential to benefit brands. Initially only a joke, the campaign generated a lot of buzz on social media and increased Burger King's brand awareness. The tweet went viral and generated a lot of media coverage, which helped to increase Tesla's brand awareness. April Fools' Day also offers excellent opportunities for small businesses to launch fun, lighthearted campaigns that connect with their audiences.

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Image courtesy of "The Conversation AU"

Clout-lighting: pranking your partner for likes is a surefire way to get ... (The Conversation AU)

Pranking your intimate partner to gain clout online is not as innocent as it might seem.

[sadism](https://link.springer.com/article/10.1007/s11031-017-9651-5) – a desire to harm others to boost their own positive feelings. [sensation-seeking](https://www.tandfonline.com/doi/pdf/10.1080/08838151003734995) personality trait – a tendency to constantly seek varied and intense viewing experiences. Research finds that people perceive [negative relational humour](https://www.degruyter.com/document/doi/10.1515/humor-2019-0097/html?lang=de) as a sign of diminished relationship satisfaction. [rubbing chilli on a tampon](https://nypost.com/2018/12/05/cloutlighting-is-the-toxic-social-media-trend-no-one-asked-for/), with the resulting video reaction viewed by millions online. [Relational dialectics theory](https://www.communicationtheory.org/relational-dialectics-theory/) explains contradictions in relationships – the point between harmony and possible separation. Relating this theory to clout-lighting, pranking a partner and posting the results on social media can increase the level of perceived insecurity in a relationship, especially when the prank is demeaning and socially embarrassing. Males were over four times more likely to engage in clout-lighting than females. Today, anyone can be a comedic celebrity, and YouTube is full of them. “Clout-lighters” appear motivated by their emotional needs – attention seeking and gaining popularity on social media. Would you put hot chilli in their food, then film and share their distress? And where’s the line?](https://theconversation.com/is-it-ok-to-prank-your-kids-do-they-get-it-and-wheres-the-line-195932) By contrast,

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Image courtesy of "Hindustan Times"

April Fool's Day 2023: 7 ways to prank someone over text (Hindustan Times)

April Fool's Day 2023: Here are some harmless and playful ideas for pranking someone on All Fool's Day over text that do not violate ethical and moral ...

Send it to your friend and see if they believe it. - Spelling mistake prank: Pretend that you're struggling with spelling and grammar by purposefully making mistakes in your text messages. - Auto-correct prank: Change the settings on your friend's phone to auto-correct certain words or phrases to something silly or nonsensical.

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Image courtesy of "AdAge.com"

April Fools' Day 2023—see brand pranks from Tinder to Pizza Hut (AdAge.com)

The California agency introduces its new AI creative director, C.R.A.I.G.—aka, Creative Relational Advertising Idea Generator. C.R.A.I.G. has been trained on ...

Remaining Time 0:00 Current Time 0:00 Below, check out some of the early April Fools’ entries.

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Image courtesy of "Gizmodo"

April Fools' Day Is the Perfect Time to Watch These 10 Horror Parodies (Gizmodo)

The 1986 horror classic April Fool's Day inspired this list of self-aware but still shriek-inducing movies.

These are horror movies that know they’re horror movies—and proceed have a lot of fun with it. [falling for an internet hoax](https://gizmodo.com/april-fools-day-returns-to-terrorize-a-weary-internet-1846588354). [April Fools’ Day](https://gizmodo.com/there-was-only-one-decent-april-fools-day-prank-today-1768563280) can be a divisive holiday, but I’ll always love it for one reason: it inspired [April Fool’s Day, the 1986 slasher flick](https://gizmodo.com/april-fools-day-is-a-delightfully-subversive-slasher-fo-1846594258) that plays it straight until the twist at the end cleverly reminds you exactly [what the holiday is all about](https://gizmodo.com/the-scariest-holiday-based-on-its-number-of-horror-movi-1844750854).

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Image courtesy of "The Seattle Times"

'Meet me at the pig': A newcomers' guide to Seattle's quirky codes (The Seattle Times)

To help newcomers to Seattle navigate potential April Fools' foibles, our crack “Now & Then” team shares some quirky codes from “Then” days that persist in ...

Visits to the top of “The Needle” are rare. Puyallup (rhymes with “you gallop”), Sequim (“Skwim”) and Duwamish (“Doo-WOMM-ish”), for starters. / That’s the secret password that we use down at the club.” It’s never “the 5” or “the 405.” Plain I-5 and 405 suffice. “Just don’t walk,” demands Edge. “We don’t know how to drive,” insists “Now & Then” founder Paul Dorpat’s friend Pam Heath, “particularly at four-way stops.” But she and photo archivist Ron Edge agree on jaywalking.

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Image courtesy of "SmartCompany.com.au"

Very funny: The brands firing out pranks on April Fools' Day 2023 (SmartCompany.com.au)

Another April 1st, another chance for brands big and small to do some funnies! Check SmartCompany's wrap of some of April Fools' 2023 fakes.

[Anyone who has ever used TikTok knows the power of the platform. “The people of Australia asked, and we delivered. “It’s your job to make Sally feel better by fixing her PMS and period symptoms, including pesky migraines, a heavy flow and painful cramps.” 🚨 Tic Tac® Nutella mints are shaking up to be bestsellers! All it takes is one video to truly skyrocket a person's visibility on the platform, and ultimately their business.](https://www.smartcompany.com.au/marketing/social-media/logo-designer-hero-tiktok/) Tinder says it’s everyone’s least favourite type of pic to scroll onto. 🚨 Flavor drop alert! [Check out our last year’s wrap of April Fool’s.](https://www.smartcompany.com.au/marketing/australian-brands-april-fools-day-2022/) [Hard FIZZ](https://www.smartcompany.com.au/industries/retail/alcoholic-seltzer-brand-hard-fizz-coles-liquor/) co-founder and grammy nominated DJ Paul Fisher was recently kicked out of a mates group chat for suggesting the gang drink seltzer instead of beer. “Discover which two singles learn to speak each other’s love language.” The catch? None of them speak the same language.

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Image courtesy of "Times Now"

April Fool's Day 2023: Jokes To Share, Pranks Ideas To Try On Your ... (Times Now)

Why do eggs like April Fools' Day? Because they love practical yolks. If you're falling short of April Fools' pranks and need some inspiration, ...

If you're falling short of April Fools' pranks and need some inspiration, you can read our prank ideas. April Fool's Day jokes and pranks April Fool's Day 2023: Jokes To Share, Pranks Ideas To Try On Your Friends And Family

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Image courtesy of "Jagran English"

April Fool's Day 2023: Date, History, Significance, Celebrations And ... (Jagran English)

Every year, people prank each other, tell silly jokes and yell 'April Fool' to celebrate this fun-filled day. All of us must have celebrated this day with our ...

It is a day that includes pranking and joking around with friends and loved ones. The New Year had moved to January 1 and those who did not acknowledge it was called ‘April Fools’. EVERY YEAR, the occasion of April Fool’s Day is celebrated on April 1 across the world.

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Image courtesy of "Hindustan Times"

Happy April Fools' Day 2023: Why it falls on April 1? Know the ... (Hindustan Times)

April Fools' Day 2023: April Fools' Day falls on April 1. Find out why it is celebrated on this day, its history, origin, significance and celebrations.

April Fools' Day celebrations involve cracking jokes and playing tricks on your loved ones. The history behind April Fools' Day is unknown, and there have been multiple hypotheses regarding its origins. Read on to know why the day is marked on April 1, its history, significance, origins and celebrations. While April Fools' Day is not a real holiday, it is marked with full pomp. Every year, the day falls on April 1. Find out why it is celebrated on this day, its history, origin, significance and celebrations.

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Image courtesy of "Asbury Park Press"

How did April Fools' Day start? This Rutgers professor won't trick you (Asbury Park Press)

That's no joke. As explained Angus Gillespie, a professor of American Studies at Rutgers University and a leading New Jersey folklorist, April Fools' Day has ...

“It was just right,” Gillespie said. “It was very convincing, but it was not Nixon,” Gillespie said. “Only an actor.” 1,” Gillespie said. I would not advise a young man to make a marriage proposal on April 1.” “It works best in face-to-face encounters,” Gillespie said.

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Image courtesy of "CNBCTV18"

April Fools' Day: Why is it celebrated and how did it begin (CNBCTV18)

The fun celebration is popular worldwide as the pranks range from minor ones like placing a balloon of whoopee cushion on a chair to elaborate practical jokes.

April Fools’ Day doesn’t only mean pranks and jokes as it is celebrated to infuse positivity and joy in the world as well. April Fools’ Day is celebrated every year on April 1 with individuals worldwide engaging in outrageous pranks and jokes with friends, colleagues and family members. Though the origin of April Fools’ Day is unknown, there are different tales about how the celebration started.

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Image courtesy of "The Indian Express"

April Fool's Day 2023: History, significance, and why it is celebrated (The Indian Express)

Historically, the day came to being after Pope Gregory XIII introduced the Gregorian calendar in 1952, and suggested that the new calendar would start from ...

The shift in calendar from Julian to Gregorian was initiated on April 1, making it the most commonly believed reason for commemorating the day. Historically, the day came to being after Pope Gregory XIII introduced the Gregorian calendar in 1952, and suggested that the new calendar would start from January 1. It is that one day in the year when people can get away with almost anything, for everything is taken in the spirit of jest.

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Image courtesy of "Times of India"

Happy April Fools' Day 2023: Why does it fall on April 1? History ... (Times of India)

April Fools' day is observed on April 1 every year. The day is observed with pranks and jokes and shouting "April Fool". Worldwide people engage in fu.

Do bully someone with the excuse of April Fools' day. Remember April Fools' day is for enjoyment, which means you must take care of the other person's emotions while playing pranks. In India also kids and adults engage in April Fools' day with joy and enthusiasm. We all are aware that April Fools' day is observed on the first day of the month, but do you know why it is celebrated on this day? In France, the fooled person is called poisson d’avril or April Fish which means a small or a young fish which gets caught easily. However, some people continued to observe April 1 as the new year and hence became the target of mockery and ridicule by those who followed the new Gregorian calendar.

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Image courtesy of "Apollo Magazine"

The fools you need to know | Apollo Magazine (Apollo Magazine)

Share · Portrait of Erasmus writing (1528), Hans Holbein the Younger. Musée du Louvre, Paris · The Italian Comedians (c. 1720), Jean-Antoine Watteau. · Masses and ...

At first glance this 18th-century chest of drawers appears to be draped in a rich red damask but, like the lions, on further inspection it turns out to be a trick. Chest of drawers (commode) (c. Dating from 375 BC and yet painfully relevant today, the ship of fools is an allegory from Plato’s Republic about the dangers of steering a state with no expert guidance. Erasmus wrote the text while staying with Thomas More and one of its Latin titles, Moriae Encomium, translates punningly as both ‘In Praise of Folly’ and ‘In Praise of More’ (in Greek, moría translates to folly). In Ireland the fool is the person upon whom an ‘important letter’ is pressed; they open it up to reveal the words ‘send the fool further’. They arrived to find that no such event was taking place and soon realised they were the butt of an April Fool’s joke.

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Image courtesy of "WION"

April Fools Day 2023: Know its history, share these hilarious jokes ... (WION)

Every year on April 1st, April Fool's Day, also known as All Fools' Day, is observed. It is a day dedicated to pranks, jokes, and hoaxes, during which ...

It is a day dedicated to pranks, jokes, and hoaxes, during which people frequently attempt to deceive their friends and loved ones with silly, harmless lies or practical jokes. It's a day to have fun, laugh, and enjoy the company of friends and family. Every year on April 1st, April Fool's Day, also known as All Fools' Day, is observed.

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Image courtesy of "NDTV"

April Fools' Day 2023: All You Need To Know About Its History And ... (NDTV)

The origin of April Fools' Day is not known but it is believed that the practice dates back to 1582 when Pope Gregory XIII introduced the Gregorian ...

If you want to enjoy April Fools' Day to the fullest then play pranks at the beginning of the day so that people are still unaware of the date. People then started mocking those who stuck to the old calendar and this is how the practice of April Fools' Day began. The origin of April Fools' Day is not known but it is believed that the practice dates back to 1582 when Pope Gregory XIII introduced the Gregorian Calendar.

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Image courtesy of "India Today"

April Fool's Day 2023: Quotes, wishes, and messages to share with ... (India Today)

The jokes and pranks done on one another are completely harmless and add fantastic stories to laugh about afterward. April Fool's Day is commemorated on April 1 ...

Happy April Fool’s Day to you. Warm wishes on April Fool’s Day to you. The goal of this day is to have fun with your loved ones and laugh a bit.

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Image courtesy of "The Seattle Times"

For April Fools' Day, 5 snack pranks you can play on your kids (The Seattle Times)

We don't believe in mean-spirited pranks, but we do believe in having a little fun with the kids.

But you can soften the blow by having a plate of real brownies ready. Offer your kids a plate of brown E’s. Another theory is that the tradition began in 16th-century France, when the calendar was changed from Julian to Gregorian.

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Image courtesy of "VICE"

Every Day is April Fool's Day Now (VICE)

Deepfakes, Puffy Popes, AI-generated Trump arrest photos, articles written by GPT-4: We're living in a world where fear of being fooled is constant.

“There’s a large and growing fraction of machine learning and AI researchers who are worried about the societal implications of their work on many fronts, but are also excited for the enormous potential for good that this technology processes.” Eckersley said in our phone call in January 2018. “The misleading recontextualization of images, the slowing down or speeding up of footage, and even the writing of false statements composed in compelling fashion have done more to destabilize the judgment of everyday citizens and erode public trust in the press than elaborate deepfakes.” [in India](https://www.vice.com/en/article/jgedjb/the-first-use-of-deepfakes-in-indian-election-by-bjp)’s 2020 elections, and more recently [during the war in Ukraine](https://www.vice.com/en/article/93bmda/hacked-news-channel-and-deepfake-of-zelenskyy-surrendering-is-causing-chaos-online)—technologically advanced techniques haven’t brought about the collapse of reality as predicted, per se. [None of it mattered](https://www.vice.com/en/article/594qx5/there-is-no-tech-solution-to-deepfakes). One thing we talk about is the need to have a core set of go-to media outlets you can turn to for trustworthy information, places that value expertise, fact-checking, and a solid code of ethics.” “The work of celebrity influencers, amateur media makers, and professional journalists co-exists as a continual stream of ‘content’ that can be difficult to parse. Don't skate to where the puck is, skate to where the puck is going. [told Buzzfeed](https://www.buzzfeednews.com/article/chrisstokelwalker/pope-puffy-jacket-ai-midjourney-image-creator-interview) that he spun up the dripped-out Pope while tripping on mushrooms. [post](https://twitter.com/SlimiHendrix/status/1639697662919299073) that this was “the only good ai pic i’ve ever seen,” and then our generation’s philosopher Krang T. It was never even meant to fool anyone, but it broke containment and ended up viral on Twitter, where people like me scroll the firehose timeline as fast as possible and context—like opting into an AI art Facebook group—is at a bare minimum. The disinformation apocalypse is already here, but not in the form of the Russian “dezinformatsiya” we feared. (The images’ creator Eliot Higgins, the founder and creative director of media forensics organization Bellingcat which often debunks Russian misinformation, [was banned](https://www.buzzfeednews.com/article/chrisstokelwalker/midjourney-ai-donald-trump-arrest-images-ban) from Midjourney after his creations went viral.)

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Image courtesy of "The Manila Times"

Fooling the Filipino people — not only on April Fools' Day (The Manila Times)

The pranks played on April Fools' Day can range from harmless jokes to more elaborately planned hoaxes. The origins of this tradition are unclear, but it is ...

Alas, only in the Philippines. As usual, BSP defended itself and claimed that the delay in card production was due to a lack of PSA personnel to operate machines and/or conduct inspections, and a limited supply of machine spare parts and consumables. The agreement between BSP and AllCard was approved and signed by Diokno on the same date that the NTP was issued. The Filipinos are being fooled once more. The pump prices fluctuate on an almost weekly basis — a price cut of about a peso this week followed by a P2 increase the next week. The government and lawmakers blame greedy traders for hoarding food to create artificial shortages that allow them to jack up prices." Who are the fools? This country has experienced shortages of everything from salt to sugar over the past few months. More so, the quality of the cards was inferior and substandard. According to the History Channel, "historians speculate that April Fools' Day dates back to 1582, when France switched from the Julian to the Gregorian calendar, as called for by the Council of Trent in 1563. The project was eventually awarded to AllCard Inc. as part of a measure to preserve limited stored water, given the increased likelihood of an El Niño phenomenon happening by the latter half of 2023.

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Image courtesy of "Futurity: Research News"

Do you know the origin of April Fool's Day? (Futurity: Research News)

Folklorist Angus Kress Gillespie shares the origins of April Fools' Day and some advice for choosing a prank.

It was on April Fools’ Day back in 1980 that the BBC announced a big change. A word of caution about using social media to tell your April Fools’ joke. The most effective April Fool’s jokes have come from some kind of authoritative source, such as a respected news channel or a local government. It was just right—very strange but kind of believable. Playing a joke on someone, you want to get to them early in the morning before they realize what day it is. The story goes back to the 1500s in France when the Julian calendar (established by Julius Caesar) was replaced with the Gregorian calendar (introduced by Pope Gregory XIII and still used in most parts of the world).

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