Google Ads

2023 - 6 - 29

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Image courtesy of "Search Engine Land"

How non-retail advertisers can embrace value-based bidding in ... (Search Engine Land)

As Google continues to push for automation, advertisers have gotten more creative about making updated best practices, including smart bidding strategies, ...

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Image courtesy of "The Register"

Google accused of ripping off advertisers with video ads no one saw ... (The Register)

When advertisers pay for TrueView ads, the content may run on YouTube or in videos embedded within websites or apps that are part of the GVP network. The ...

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Image courtesy of "Forbes"

Google's Ad Scam Eerily Similar To Facebook's Metric Inflation Scam (Forbes)

The magnitude of the deception becomes clear, media buyers are calling for justice, and their first demand is full refunds for the misrepresentation.

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Image courtesy of "AdAge.com"

Google's video ads face fresh doubts about inventory quality after ... (AdAge.com)

Advertisers question the value of Google's skippable ads after they appear on websites that make it hard to skip.

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Image courtesy of "Search Engine Roundtable"

Google Ads May Disapprove Ads For Using Third-Party Click Tracking (Search Engine Roundtable)

Google said, "Starting the week of August 28th, advertiser accounts using click trackers for the first time will only be allowed to use certified click trackers ...

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Image courtesy of "Search Engine Land"

Google accused of mis-selling ads on third-party websites for years (Search Engine Land)

Advertisers may have lost billions of digital ad dollars by paying premium prices for a service that Google allegedly failed to deliver.

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Image courtesy of "Tech.co"

Google Accused of 'Ad Fraud' and Misleading Advertisers (Tech.co)

A study has found that Google's TrueView skippable video ads are violating its own standards approximately 80% of the time.

New Research Suggests that Google Has Misled Advertisers Over ... (Social Media Today)

This could be a significant problem for Google, and for advertisers that have been using its video ad campaigns. According to new analysis, conducted by ad ...

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