HYBE

The Drama Unfolds: HYBE's Clash with NewJeans Label CEO

HYBE clashes with NewJeans label CEO in a rollercoaster of accusations, denials, and legal threats in the K-pop industry.

HYBE, the music giant in South Korea, is in the midst of a heated battle with NewJeans' label CEO, Min Hee-Jin. The tension escalated as HYBE reported her to the police, leading to a dramatic press conference before the release of a new single by the K-pop group. In parallel, internal strife within HYBE's ADOR label, behind NewJeans, has led to audits and suspicions of a potential breakaway. Legal threats against malicious posts targeting NewJeans have been issued by HYBE, further intensifying the conflict.

The clash between HYBE and ADOR has resulted in a staggering $873 million loss in Hybe Co.'s shares. The explosive allegations and denials from both sides have sent shockwaves through the K-pop industry. Ador CEO's denial of mistreatment accusations by HYBE adds another layer of complexity to the feud. Despite the turmoil, NewJeans continues its promotions, displaying resilience and professionalism amidst the ongoing tensions.

Interestingly, the accusations of label breakaway and mistreatment have stirred controversy and divided opinions within the K-pop community. The clash sheds light on the power dynamics and internal struggles present in even the most prominent entertainment companies, revealing the intricacies of the fiercely competitive industry.