Gil Tulog

When Melatonin Stunts Go Too Far: The Gil Tulog Saga!

Makati's street signs got a hilarious, yet controversial twist with 'Gil Tulog Avenue.' But who would call a street a snooze-fest?

In a marketing stunt gone viral, Gil Puyat Avenue in Makati City was hilariously rebranded as "Gil Tulog Avenue," sending social media into a frenzy. Photos of the altered street signs captivated netizens, sparking debates and garnering widespread attention. While some found the change amusing, others were not so thrilled, particularly members of the Puyat family, who deemed the action disrespectful to their late relative, Senate President Gil Puyat. The granddaughters of Gil Puyat expressed outrage on social media, saying that the stunt was not only inconsiderate but also a poor representation of their family's legacy.

Makati City Mayor Abby Binay quickly condemned the marketing tactic, ordering the immediate removal of the signage. The city’s head insisted that such promotional feats should never occur without proper communication with local authorities. "We cannot allow our streets to be a venue for advertising without proper permissions," she stated firmly. Meanwhile, the ad agency behind the stunt, Gigil, chose to remain tight-lipped about their involvement in the campaign, leaving many wondering about the fine line between creativity and respect.

As the Gil Tulog saga unfolded, the incident prompted discussions about the ethics of advertising and the impact on community sentiment. While the advertising world appears to thrive on innovation, there is a growing awareness that honoring cultural icons and family legacies should take precedence over outrageous marketing schemes. As Gil Puyat's family continues to voice their concerns, the agency's silence adds fuel to the fire, making everyone curious about their next move.

In an intriguing turn of events, the mayor had to intervene in what some residents described as a monumental mix-up. The marketing stunt showcased the power of social media, but it also highlighted the need for free-flowing communication. With the internet buzzing with reactions, it's clear that while humor can be a great marketing tool, it can also backfire dramatically. Let’s hope the next big idea inspires laughter, not anger!