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2024 - 7 - 30

NPA Unveils Fresh New Logo, But Will It Make You Hog Wild?

branding - innovation - logo - NPA - Philippines agriculture - pig farming - sustainability

The National Pig Association is getting a makeover! Dive into their exciting new branding and discover what it all means for the future of pig farming in the Philippines!

In a bold move to revamp its image, the National Pig Association (NPA) has officially launched its new logo and branding, promising to take the pig farming community into a modern era. The updated designs reflect a fresh, vibrant vision for the association that resonates not only with pig farmers but with consumers as well. Initially, this new branding will roll out across online platforms and various physical materials, creating a buzz before the grand unveiling of an entire range of NPA initiatives aimed at advancing the pig farming industry.

The redesign wasn’t just about looking pretty; it’s all part of a larger strategy to communicate a commitment to excellence and innovation within the industry. The association aims to foster better relationships between farmers and consumers, emphasizing sustainability, welfare, and quality. With agriculture being a critical sector in the Philippines, this rebranding holds the promise of reinforcing the importance of local pig farming amidst increasing competition and changing consumer preferences.

But what does this fresh logo actually mean for the average Filipino? The NPA is determined to educate consumers on the significance of supporting local pig farming. This branding initiative hopes to shine a light on the health and economic benefits of choosing homegrown pork products. As Filipinos become more conscious of where their food comes from, the NPA’s new face is embarking on a mission to champion these values and connect with a new generation of farmers and food lovers alike.

Some might say that it’s just a logo, but for the NPA, it represents a whole new chapter. The branding refresh coincides with moments of significant transformation within agriculture, where digital marketing strategies and consumer engagement are more crucial than ever. As physical and virtual marketing materials unfold, the association is excited to show the world that pig farming is not just a traditional occupation; it’s an innovative and dynamic sector with a promising future.

Interestingly, the Philippines is the world's top exporter of fresh pork to countries like Japan and Hong Kong. This places a huge spotlight on the NPA, as their revamped branding could greatly impact international perceptions of Filipino pig farming. Moreover, did you know that raising pigs is not just a way to make a living but also a tradition in many Filipino communities? For generations, families have relied on hog farming as an essential source of income and a way to bond over barbecue and lechon feast preparations!

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Image courtesy of "Pig World"

NPA rolls out new logo and branding - Pig World (Pig World)

The new designs modernise the association's branding and will initially appear online and on physical materials, in advance of the launch of a brand-new NPA ...

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