Very mindful very demure TikTok

Why Everyone Is Going 'Demure' on TikTok—and You Should Too!

Curious about the latest TikTok buzz word 'demure'? Join the trend and learn how to be cutesy, mindful, and totally on-point!

If you’ve been scrolling through TikTok lately, you’ve probably stumbled upon the phrase “very demure, very mindful,” and wondered what on earth it means. With the rise of influencer Jools Lebron, who’s become a viral sensation thanks to her cutesy yet understated videos, ‘demure’ is taking over our social feeds. Contrary to the boldness of previous trends, this one dives into the art of being low-key, sweet, and oh-so-chill. It’s like your favorite pair of comfy, fuzzy socks entering the fashion scene of TikTok!

The concept isn’t just about looking cute; it’s about embodying a gentle vibe during a season where the loud and brash aesthetic of ‘brat summer’ is fading into memory. Jools Lebron sets the stage by pairing mindful discussions, gentle colors, and soft-spoken humor that has everyone gushing and giggling. As more individuals are encouraged to adopt a gentle approach to life on social media, brands are now forced to reconsider how they engage with Gen Z who are increasingly favoring messages that resonate with authenticity and respect.

But why is this demographic jumping on the demure bandwagon? Well, for one, it seems that many users are ready to embrace a more refined lifestyle. Amidst the chaos of hectic summer vibes filled with loud parties and outgoing behaviors, TikTok’s new trend presents a softer alternative. It’s a refreshing call for mindful eating (hello desk salads!), subtle fashion choices, and a general appreciation for quieter moments that seem to echo a universal desire for peace and modesty.

As we prepare for ‘demure fall,’ it makes sense to embrace the trend's spirit. Think comfy sweaters, warm mugs of tea, and moments spent curled up with a book on a rainy afternoon. Who wouldn’t want to swap the noise of summer for a calm embrace of autumn? Fun fact: did you know that the term ‘demure’ traces back to the Latin word ‘demum,’ which means subdued or modest? Modesty has made quite the comeback! And here’s another: brands that adopt a more subtle tone in their marketing strategies—reflective of our current mood—often see a remarkable increase in engagement. Who knew being quiet could be so loud?