Robert Alejandro

The Heart of Papemelroti: Remembering Kuya Robert!

Mourned by many, artist Robert Alejandro leaves behind a legacy of creativity and joy! 🌟 Check out his incredible journey!

The art world and fans alike are mourning the loss of Robert Alejandro, the beloved co-founder of the iconic Filipino stationery brand Papemelroti. Known affectionately as 'Kuya Robert' to his many followers, he was not just a face on the screen but a creative force who brought art into the homes and hearts of many Filipinos through his engaging television program, 'Art Is Kool.' Celebrated for his distinct style and genuine approach, Robert became a household name throughout the Philippines, inspiring countless individuals to embrace their artistic flair.

Robert was more than just an artist; he was a visionary entrepreneur. As the driving force behind Papemelroti, he helped cultivate a brand that resonates with creativity, sustainability, and Filipino culture. Since its inception, Papemelroti has been synonymous with handmade crafts, charming stationery, and an ethos that champions local artisans. Under Robert's leadership, the company not only thrived but also became a staple in the lives of many who appreciate thoughtful design and artistry. He served as the president of the parent company, Korben Corporation, from 2019 until his passing, maintaining a legacy of excellence in craftsmanship.

Throughout his 60 years, Robert Alejandro touched the lives of many through his art and unwavering commitment to uplifting Filipino culture. He was also known for his focus on educational efforts, guiding young artists through workshops and on-screen tutorials. His impact stretched beyond Papemelroti, as he was dedicated to promoting the unfiltered joy of creating art in all its forms—something he demonstrated both on and off the screen. His contributions have left an indelible mark on the artistic community in the Philippines, making it rich and vibrant.

As tributes continue to pour in, its clear that Robert will be remembered not only for his achievements but for the laughter and love he shared with the world. His spirit will undoubtedly live on through the pages of the notebooks and the brilliant designs of Papemelroti products that many continue to cherish today. Robert once said, 'Art is not just a skill; it's a way of seeing the world,' and his unique vision will always be celebrated. Interestingly, did you know that Papemelroti started from a small shop in Quezon City and has now become a beloved brand with stores across the country? Moreover, Robert's family heritage in art and design dates back to his mother, Socorro Alviola Alejandro, who founded the brand, confirming that creativity really does run in the blood!